Worshipping the Electronic Image

By Chris Hedges

February 18, 2019 "Information Clearing House" - Donald Trump, like much of the American public, is entranced by electronic images. He interprets reality through the distortions of digital media. His decisions, opinions, political positions, prejudices and sense of self are reflected back to him on screens. He views himself and the world around him as a vast television show with himself as the star. His primary concerns as president are his ratings, his popularity and his image. He is a creature—maybe the poster child—of the modern, post-literate culture, a culture that critics such as Marshall McLuhan, Daniel Boorstin, James W. Carey and Neil Postman warned us about.

It is not, as some have suggested, merely that Trump speaks at the level of a seventh-grader or that he harkens back to a preliterate oral culture. He embodies the incoherence of the modern digital age, filled with sudden shifts from subject to subject, a roller-coaster ride of emotional highs and lows punctuated with commercials. There is nonstop stimulation. Seldom does anything occupy our attention for more than a few seconds. Nothing has context. Images overwhelm words. We are perpetually confused, but always entertained. We barely remember what we saw or heard a few minutes earlier. This is by design of the elites who manipulate us.

“It is not merely that on the television screen entertainment is the metaphor for all discourse,” Postman points out. “It is that off the screen the same metaphor prevails.” Americans, because television stages their world, “no longer talk to each other, they entertain each other.” Trump is what is produced when a society severs itself from print, when it pushes art, ethics, classics, philosophy, history and the humanities to the margins of the universities and culture, when its members spend hours sitting inert in front of a screen. Information, ideas and epistemology are, as Postman writes, given form today by electronic images.

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