By Jonathan Turley
February 06, 2022:
Information Clearing House
--Below is my column on the
campaign to cancel Joe Rogan and his podcast.
Various celebrities and artists have joined the
movement for censoring Joe Rogan, including Mary
Trump. The
White House has called for even greater action
from Spotify to limit or remove content. We have
also heard the same false narrative that, since the
First Amendment only covers government action, this
is not by definition a free speech issue. The
argument is entirely divorced from any understanding
of free speech. As we have
previously discussed, the First Amendment is not
the full or exclusive embodiment of free speech. It
addresses just one of the dangers to free speech
posed by government regulation. Many of us view free
speech as a human right. Corporate censorship of
social media clearly impacts free speech, and
replacing Big Brother with a cadre of Little
Brothers actually allows for far greater control of
free expression. When it comes to media, information
or social media platforms, corporate censorship can
have a devastating impact on free speech.
Here is the column:
“They can have Rogan or Young. Not both.” That
ultimatum from singing legend Neil Young to Spotify
had a justifiable sense of certainty about the
choice. After all, it is a variation of the type of
threats used successfully against a host of
companies to cancel speakers, writers and
performers. Young was soon
joined by Joni Mitchell and others in the
“if-you-listen-to-him-you-can’t listen-to-me”
demand. They are the latest to join a growing number
of journalists, academics and
artists in favor of censorship. Then something
happened … or, more accurately, something did not
happen.
Spotify told Young to take the freedom train off
Spotify. It was sticking with Rogan and, perhaps
secondarily, free speech.
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For Spotify, the choice between Rogan’s 11
million listeners or an aging rocker was
economically clear, even with other artists
threatening to pull their music from the platform.
The music side of Spotify is reportedly not making
much revenue, but Rogan and podcasts are a cash
machine. Spotify now has 365 million subscribers
and its
advertising revenues have doubled with the help of
the podcast market. Revenue from podcasts is up
a staggering
627 percent on Spotify.
However, even if the company was not motivated by
its better angels, that may actually be better news
for free speech.
The free-fall of free speech has largely been due
to greed. Companies see no profit in defending
dissenting viewpoints. Now, for the first time, the
economics may have actually worked against
censorship and for free speech. At least in this
instance, to paraphrase “Wall
Street’s” Gordon Gekko, “Greed is good” for free
speech.
The famous economist Arthur Cecil Pigou once
explained that corporations are not “social” but
market creatures moved by profits, not principles.
No matter how “woke” many companies may appear,
there is an economic calculation behind corporate
action. Most companies yield to demands because it
is wealth-maximizing. There was a calculation that
woke statements or censorship policies would protect
a company from protests while opposing customers
would still want its product.
That calculation has been a disaster for free
speech. The First Amendment only addresses the
primary threat that existed in the 18th century
against free speech: the government. It does not
limit private companies, which have free speech
rights like individuals. Activists
and politicians used that blind spot to do
indirectly what they could not do directly in
censoring opposing viewpoints.
Democratic leaders, including
President Biden, have encouraged companies to
expand what they euphemistically call “content
modification” to block dissenting views on
vaccines, election integrity, global warming, gender
identity and a range of other issues. Even the
World Health Organization has embraced censorship campaigns
to fight not the pandemic but the “infodemic.”
Censorship is in vogue. Prince
Harry (who called the
First Amendment “bonkers”)
has supported
Young in his quest to silence Rogan on Spotify.
One’s commitment to a cause today is measured by
one’s intolerance for opposing viewpoints.
As a result, social media companies and other
corporations now regulate speech in the United
States to a degree that an actual state media would
struggle to replicate. Faced with a growing cancel
culture, companies are scrubbing their platforms of
dissenting viewpoints and converting forums into
echo chambers.
In the use of private companies, the left has
achieved an ignoble distinction. While liberal
writers and artists were blacklisted and
investigated in the 1950s, liberal activists have
succeeded in censoring opposing views to a degree
that would have made Sen. Joe McCarthy (R-Wis.)
blush. Rather than burn books, they have simply
gotten stores to ban them or blacklist the authors.
For these companies, there is no value to
protecting the speech rights of dissenting voices
with powerful politicians, academics,
and even some in the media demanding
more censorship.
But then they went after Rogan.
Rogan’s popularity is precisely due to the fact
that he is uncensored in what he says. As many
networks and newspapers have become more of an echo
chamber, viewers and readers have fled en masse.
Trust in the media has fallen to just 46
percent and as low as 40
percent in recent polling.
Where are people going for information? It seems
many have gone to podcasts — and specifically to Joe
Rogan, at least 11
million of them.
While Young
reportedly relies on Spotify for 60 percent of his
royalty income, Spotify does not rely on Young
or other rock stars for its primary profits. It is
the reverse of market conditions from just a couple
years ago.
The problem with controlling speech is that it
has to be complete; it doesn’t work if there are
alternatives to echo-chambered media. Rogan’s
podcast is one of the biggest. With 11 million
listeners, he surpassed cable and network audiences
as well as the readership of the largest papers. His
program allows people across the political spectrum
to speak freely, including those who question
official positions on vaccines and treatments.
While Rogan has promised to be more careful in
how information is presented on his show (and Spotify
will add “advisories” on podcasts), his podcast
survived the celebrity onslaught. As various
investors seek to create free speech alternatives to
Twitter and YouTube, there may be an emerging market
for free speech products.
This is not the first failed effort to eliminate
alternatives to mainstream media. Democratic Reps. Anna
Eshoo and Jerry
McNerney of California were widely
criticized for a letter to cable carriers like AT&T asking
why they are still allowing people to watch Fox News.
(For the record, I appear as a Fox legal analyst).
The two members of Congress stressed that “not all
TV news sources are the same” and called the
companies to account for their role in allowing such
“dissemination.” Fox News has remained the
most watched cable channel, topping even ESPN.
That includes more primetime
Democratic viewers of Fox than CNN.
Likewise, the effort of politicians like Sen. Elizabeth
Warren (D-Mass.) to protect readers from
what she considers to be poor book choices has
failed. Warren
wants companies like Amazon to change algorithms to
steer readers away from books that she deems
unhealthy or untrue. The problem is that people are
still finding sources for uncensored authors. Former
New York Times author Alex Berenson hit the top of Amazon’s
Kindle Store with his recent book critical of
COVID science and policies.
This does not mean that Joe Rogan is the new
Thomas Paine or that this small skirmish is a
turning point in the war over free speech. Indeed,
the campaign continues against Spotify. However,
with the explosion of corporate censorship, free
speech advocates have begun to look at figures like
Rogan as “super survivors,” people who seem to have
natural immunities protecting them from an otherwise
lethal threat. If we can replicate those economic
antibodies, we just might be able to develop a
protection against censorship and the cancel
culture.
Jonathan Turley is the Shapiro Professor of
Public Interest Law at George Washington University.
You can find his updates on Twitter @JonathanTurley.
The views expressed in this article are
solely those of the author and do not necessarily
reflect the opinions of Information Clearing House.
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