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The Century of the Self

Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.

Part III Of IV - There is a Policeman Inside All Our Heads: He Must Be Destroyed

The Me Generation.

American corporations realised that self was not a threat but their greatest opportunity. It was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality. To do this they turned to techniques developed by Freudian psychoanalysts to read the inner desires of the new self.

Part 1 - Part 2 - Part 3 - Part 4

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