The Century of the Self
Adam Curtis' acclaimed series examines the
rise of the all-consuming self against the backdrop of the Freud
Part III Of IV - There is a Policeman Inside All Our Heads: He
Must Be Destroyed
The Me Generation.
realised that self was not a threat but their greatest
opportunity. It was in their interest to encourage people to
feel they were unique individuals and then sell them ways to
express that individuality. To do this they turned to techniques
developed by Freudian psychoanalysts to read the inner desires
of the new self.
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