This episode explains how politicians on the
left, in both Britain and America, turned to the techniques
developed by business to read and fulfil the inner desires of
Both New Labour, under Tony Blair, and the
Democrats, led by Bill Clinton, used the focus group, which had
been invented by psychoanalysts, in order to regain power. They
set out to mould their policies to people's inner desires and
feelings, just as capitalism had learnt to do with products.
The politicians believed
they were creating a new and better form of democracy, one that
truly responded to the inner feelings of individual. But what
they didn't realise was that the aim of those who had originally
created these techniques had not been to liberate the people but
to develop a new way of controlling them.
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