From Those Wonderful Folks Who Gave You ‘Axis of Evil’
By FRANK RICH
York Times" -- -- AS American foreign policy lies in
ruins from Pyongyang to Baghdad to Beirut, its epitaph is already
being written in Washington. Last week’s Time cover, “The End of
Cowboy Diplomacy,” lays out the conventional wisdom: the Bush
doctrine of pre-emptive war, upended by chaos in Iraq and the
nuclear intransigence of North Korea and Iran, is now officially
kaput. In its stead, a sadder but more patient White House, under
the sway of Condi Rice, is embracing the fine art of multilateral
diplomacy and dumping the “bring ’em on” gun-slinging that got the
world into this jam.
The only flaw in this narrative — a big one — is that it understates
the administration’s failure by assuming that President Bush
actually had a grand, if misguided, vision in the first place. Would
that this were so. But in truth this presidency never had a vision
for the world. It instead had an idée fixe about one country, Iraq,
and in pursuit of that obsession recklessly harnessed American power
to gut-driven improvisation and P.R. strategies, not doctrine. This
has not changed, even now.
Only if we remember that the core values of this White House are
marketing and political expediency, not principle and substance, can
we fully grasp its past errors and, more important, decipher the
endgame to come. The Bush era has not been defined by big government
or small government but by virtual government. Its enduring shrine
will be a hollow Department of Homeland Security that finds more
potential terrorist targets in Indiana than in New York.
Like his father, George W. Bush always disdained the vision thing.
He rode into office on the heels of a boom, preaching minimalist
ambitions reminiscent of the 1920’s boom Republicanism of Harding
and Coolidge. Mr. Bush’s most fervent missions were to cut taxes,
pass a placebo patients’ bill of rights and institute the education
program he sold as No Child Left Behind. His agenda was largely
exhausted by the time of his fateful Crawford vacation in August
2001, so he talked vaguely of immigration reform and announced a
stem-cell research “compromise.” But he failed to seriously lead on
either issue, both of which remain subjects of toxic debate today.
To appear busy once he returned to Washington after Labor Day, he
cooked up a typically alliterative “program” called Communities of
Character, a grab bag of “values” initiatives inspired by polling
data. That was forgotten after the Qaeda attacks. But the day that
changed everything didn’t change the fundamental character of the
Bush presidency. The so-called doctrine of pre-emption, a
repackaging of the long-held Cheney-Rumsfeld post-cold-war mantra of
unilateralism, was just another gaudy float in the propaganda parade
ginned up to take America to war against a country that did not
attack us on 9/11. As the president’s chief of staff then, Andrew
Card, famously said of the Iraq war just after Labor Day 2002, “From
a marketing point of view, you don’t introduce new products in
August.” The Bush doctrine was rolled out officially two weeks
later, just days after the administration’s brass had fanned out en
masse on the Sunday-morning talk shows to warn that Saddam’s smoking
gun would soon come in the form of a mushroom cloud.
The Bush doctrine was a doctrine in name only, a sales strategy
contrived to dress up the single mission of regime change in Iraq
with philosophical grandiosity worthy of F.D.R. There was never any
serious intention of militarily pre-empting either Iran or North
Korea, whose nuclear ambitions were as naked then as they are now,
or of striking the countries that unlike Iraq were major enablers of
Islamic terrorism. Axis of Evil was merely a clever brand name from
the same sloganeering folks who gave us “compassionate conservatism”
and “a uniter, not a divider” — so clever that the wife of a
presidential speechwriter, David Frum, sent e-mails around
Washington boasting that her husband was the “Axis of Evil” author.
(Actually, only “axis” was his.)
Since then, the administration has fiddled in Iraq while Islamic
radicalism has burned brighter and the rest of the Axis of Evil, not
to mention Afghanistan and the Middle East, have grown into just the
gathering threat that Saddam was not. And there’s still no policy.
As Ivo Daalder of the Brookings Institution writes on his
foreign-affairs blog, Mr. Bush isn’t pursuing diplomacy in his
post-cowboy phase so much as “a foreign policy of empty gestures”
consisting of “strong words here; a soothing telephone call and
hasty meetings there.” The ambition is not to control events but “to
kick the proverbial can down the road — far enough so the next
president can deal with it.” There is no plan for victory in Iraq,
only a wish and a prayer that the apocalypse won’t arrive before Mr.
Bush retires to his ranch.
But for all the administration’s setbacks, its core belief in P.R.
remains unshaken. Or at least its faith in domestic P.R. (It has
never cared about the destruction of America’s image abroad by our
countenance of torture.) That marketing imperative, not policy, was
once again the driving vision behind the latest Iraq offensive: the
joint selling of the killing of Zarqawi, the formation of the new
Maliki government, the surprise presidential trip to the Green Zone
and the rollout of Operation Together Forward to secure Baghdad more
than three years after its liberation from Saddam.
Operation Together Forward is just the latest model of the Axis of
Evil gimmick. In his Rose Garden press conference last month, Mr.
Bush promised that this juggernaut of crack Iraqi troops and
American minders would “increase the number of checkpoints, enforce
a curfew and implement a strict weapons ban across the Iraqi
capital.” It’s been predictably downhill ever since. After two weeks
of bloodshed, Col. Jeffrey Snow of the Army explained that the
operation was a success even if the patient, Iraq, was dying,
because “we expected that there would be an increase in the number
of attacks.” Last week, the American ambassador, Zalmay Khalilzad,
allowed that there would be “adjustments” to the plan and that the
next six months (why is it always six months?) would be critical.
Gen. George Casey spoke of tossing more American troops into the
Baghdad shooting gallery to stave off disaster.
So what’s the latest White House strategy to distract from the
escalating mayhem? Yet another P.R. scheme, in this case drawn from
the playbook of fall 2003, when the president countered news of the
growing Iraq insurgency by going around the media “filter” to speak
to the people through softball interviews with regional media
outlets. Thus the past two weeks have brought the spectacle of Mr.
Bush yukking it up at Graceland, flattering immigrant workers at a
Dunkin’ Donuts, patronizing a children’s lemonade stand in Raleigh,
N.C., and meeting the press in such comfy settings as an
outside-the-filter press conference (in Chicago) and “Larry King
Live.” The people, surely, are feeling better already about all that
nasty business abroad.
Or not. The bounce in the polls that once reliably followed these
stunts is no more. As Americans contemplate the tragedy of Iraq, the
triumph of Islamic jihadists in “democracies” we promoted for the
Middle East, and the unimpeded power plays of Kim Jong Il and
Mahmoud Ahmadinejad, they see reality for what it is. Gone are the
days when “Mission Accomplished” would fly. Barring a miracle, one
legacy of the Bush Iraq-centric foreign policy will be the mess that
those who come next will have to clean up.
ANOTHER, equally significant, part of the Bush legacy is already
evident throughout Washington, and not confined to foreign policy or
the executive branch. Following the president’s leadership, Congress
has also embraced the virtual governance of substituting publicity
stunts for substance.
Instead of passing an immigration law, this Congress has entertained
us with dueling immigration hearings. Instead of overseeing the war
in Iraq or homeland security, its members have held press
conferences announcing that they, if not the Pentagon, have at last
found Saddam’s weapons of mass destruction (degraded mustard gas and
sarin canisters from the 1980’s). Instead of promised post-DeLay
reforms, the House concocted a sham Lobbying Accountability and
Transparency Act that won’t do away with the gifts and junkets
politicians rake in from the Abramoffs of K Street. And let’s not
forget all the days devoted to resolutions about same-sex marriage,
flag burning, the patriotism of The New York Times and the Pledge of
“Before long, Congress will be leaving on its summer vacation,” Bob
Schieffer of CBS News said two weeks ago. “My question is, how will
we know they are gone?” By the calculation of USA Today, the current
Congress is on track to spend fewer days in session than the
“do-nothing Congress” Harry Truman gave hell to in 1948. No wonder
its approval rating, for Republicans and Democrats together, is even
lower than the president’s. It’s not only cowboy diplomacy that’s
dead at this point in the Bush era, but also functioning democracy
as we used to know it.
Copyright 2006 The New York Times Company