Why TV News in the US is
Utter Rubbish
It's not just that world events are ignored in favour of
celebrity gossip. News anchors skew the facts to provoke debate
By Kieren McCarthy
08/08/08 "The
Guardian" -- - For years it has been a joke
that news in the United States is terrible: obsessed with trivia
and celebrity; fronted by Botox bimbos; forever interviewing
citizens about some artefact of small-town life when a major
news story is breaking elsewhere.
Well, the truth is that it's
far, far worse than that. There are a multitude of news channels
- CNN, MSNBC, CBS, NBC, PBS, Fox. But after an hour of flipping
between them during lunchtime last week, this was the sum total
of information gleaned: there are two US presidential
candidates; they have produced campaign ads; people have made
video parodies and posted them on the internet; a US TV news
host appeared on a US TV chatshow last night; and someone said
something controversial (read ignorant) on a different TV show
the day before.
In the meantime, one of the most sought-after war criminals
in the world had been arrested and sent for trial; several new
scientific breakthroughs had been announced; Zimbabwe edged
carefully toward shared government; the Indian government dealt
with votes of no-confidence and terrorist attacks; and countless
other real stories came and went. For millions of Americans,
these events appeared as 15-word tickertapes at the bottom of
their 36-inch widescreen TVs.
It's not the absolute dearth of real news that is the
problem, however. It's the fact that the news that is
presented isn't news but mindless, misleading gossip. The
clearest example of this is when one of the (between two and
six) commentators on any given story provides their "analysis".
This comprises of showing a video clip and then talking with
the assumed voice of the person in the clip. So, for example,
Barack Obama gave a press conference. A clip of around four or
five seconds of what he said is shown and then the TV studio
people take over.
News anchor: "So what he's saying is 'Hey, I'm the guy in
charge here - I'm the person who decides what to do, not you.'
Is that right?"
Commentator: "I think what he was saying was: 'If I become
president, then I'll be the person that calls the shots.'"
Commentator Two: "I don't agree. He's saying: 'I am going to
listen to others – that's what I'll do – but make no mistake
I'll be the person who makes the final decision.'"
This goes on and on with people making up dialogue and
pretending to be Obama (or John McCain or anyone else that comes
to mind) rather than broadcasting what was actually said.
But it gets worse:
• Unfair comment: The analysis of what
someone has said is clearly bent by the reporters themselves
along ideological lines. Unrelated facts and events are attached
and then attacked, and the original news point ends up as little
more than a launching pad for the experts' own political
perspectives. So a sober report on, say, house prices ends up as
a criticism of the Republican party's fiscal policy (without any
details of that policy being provided). In the worst cases,
something with no news value at all is introduced in order to
score political points – such as McCain eating at a German
restaurant, or Obama knocking fists with his wife.
• Tail-chasing and navel gazing: The
media
reports constantly on itself. And that really does mean
constantly. Anything reported on the TV news instantly becomes
something to be reported on. For an entire day the lead on most
TV networks was whether the media was giving Obama too much
coverage. The second day comprised of whether the coverage given
to Obama was too uncritical. By the third day, much of the
coverage was about the previous two days' coverage, complete
with clips of how rival networks were covering the "news". News
hosts also regularly appear on other news hosts' shows, and then
feature that appearance on their own show.
• Never let the story get in the way: The
focus is entirely on the back story, and the actual news is
given lip-service. So you'll hear more about how a decision was
arrived at than what the actual decision was, or what impact it
might have. The idea is that you are getting the real juice. The
reality is you are forced to drink a pint of conjecture
concentrate. Presidential campaign ads have become lead stories.
A one-second image flash of
Britney
Spears and Paris Hilton in a recent ad implied that Obama
was no more than a celebrity. It led to hours of primetime news
speculation, while the ad's central claim that Obama would raise
taxes if elected was ignored.
• The Jerry Springer school of journalism:
There is never a neutral statement - it is always an
extreme perspective.
If you are the news anchor, you can speak in a third-party voice
and add a question mark on the end to suggest impartiality. But
otherwise, wild claims are balanced with an equally wild claim
at the other end. If someone attempts to point out logical
inconsistencies, they are almost always faced with personal
mockery by the other commentators. Just one example of this
bizarre, school-bully behaviour: When one commentator, speaking
from Las Vegas, tried to point out why an offshore drilling bill
(which had been misrepresented as a reason why the Democrats
were responsible for high petrol prices), had not been passed by
Congress, he was told by the anchor that he had clearly spent
too much time at the craps tables. He was told soon after by
another commentator he had spent too much time at the bar. The
substance of his argument did not of course merit discussion.
• The gold(fish) rush: There is absolutely
no effort to provide historical context. The news is paced so
frenetically that anything beyond soundbites is not tolerated.
News anchors consistently talk over the top of anyone that
doesn't provide a punchy point every 10 seconds. Swooshing
graphics and dance music add to the general level of pace –
which effectively masks the fact that almost nothing is being
provided beyond personal opinion.
• When did you stop beating your wife?
Coverage is deeply cynical in the sense that people are assumed
to have a hidden and planned agenda even when the connection
drawn would have been impossible to predict as it doesn't follow
logical reasoning. Speculation with no foundation in logic or
fact is opened up as a serious news item with the simple
inclusion of the phrase "Did [insert name of person] know about
[insert event]?" The answer – if there was ever any attempt to
actually arrive at it – will always be "No".
• Fight! Fight! Fight! There is no effort to
reach a greater understanding. Instead, the sole intent is to
provoke disagreement and partisan perspective - with the anchor
used solely to egg on disagreement. Nearly every segment ends
with the anchor shutting off argument and promoting the idea
that they will have to agree to disagree.
So where do you get your news while living in the US?
News-starved Americans usually hold up National Public Radio,
NPR, as the best option. But with interlude music fresh from the
1920s and a twee, kitchen-table-chat approach, this is news
wrapped in a tea cosy.
Two comedy programmes, the
Daily Show and the Colbert Report, fill a peculiar niche of
serious analysis with gags and are possibly the main news source
for people under 30. They both viciously lampoon the news media,
which pretends not to notice and runs clips from them on their
own shows.
There is hope however. The non-news cycle is increasingly being
broken by the internet. Thanks to cheap digital technology and
fast net connections, online video is a simple prospect and
means it is possible to get your fix of moving images with real
news thrown in.
Not that TV news is concerned. The internet, and YouTube in
particular, is a network's dream: an Aladdin's Cave of
uninformed, one-sided and aggressive gossip and commentary, all
of it searchable and requiring minimal expenditure of time or
money. And so every day you can find news anchors running short
clips of the very best the internet can offer before turning to
the experts to give their views.
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