The Israel Lobby’s Global Propaganda Manual
By Paul J. Balles
16 September 2009 "Information Clearing House" -- More than 50 years ago, Vance Packard shook the commercial world with the publication of his book The Hidden Persuaders. It was, as the book jacket claims, "A revealing, often shocking explanation of new techniques of research and methods of persuasion.”
Packard revealed, "If people couldn't discriminate reasonably, marketers reasoned, they should be assisted in discriminating unreasonably, in some easy, warm, emotional way."
Much merchandizing success, according to Packard, "...hinged, to a large extent, upon successfully manipulating or coping with our guilt feelings, fears, anxieties, hostilities, loneliness feelings, inner tensions”.
Packard raised serious questions of morality related to the "people-manipulating activities of persuaders … and their ability to contact millions of us simultaneously", giving them "the power to do good or evil on a scale never before possible in a very short time".
Among the most evil of the hidden persuaders are the political propagandists. Their "evil" stems from the fact that they have a political agenda, which discriminates unreasonably and is designed to manipulate emotions.
The manipulative approach to politics is, of course, not a discovery of the 1950s, or even the 20th century. Napoleon Bonaparte set up a press bureau that he called his Bureau of Public Opinion. Its function was “to manufacture political trends to order”.
Just as Napoleon Bonaparte believed that "public opinion is a mysterious and invisible power, to which everything must yield", Niccolò Machiavelli, Italian author of The Prince, described the arts with which a ruling prince can maintain control of his realm.
In a document published by The Israel Project entitled “The Israel Project’s 2009 Global Language Dictionary”, Dr Frank Luntz unmasks a modern-day propaganda campaign that would have made Napoleon and Machiavelli proud. He writes:
The emotional appeal to saving children works, but the appeal is based on two lies:
Next, Luntz attempts to sound reasonable by speaking of acceptable disagreements about economics or politics against fundamental principles of civilized people. The evil allusion here is that the Palestinians are the uncivilized people who target Israeli children.
How generous he makes the Israelis appear, when in fact the removal of Jewish settlers from Gaza had nothing to do with giving peace a chance. As the Israeli Yossi Alpher points out, removal of the settlers gave a demographic advantage to Israel. He says, "no longer are Jewish and Arab populations mixed there in a manner that points to a single binational state as the solution".
As mentioned earlier, withdrawal from Gaza had nothing to do with an "overture for peace". The rocket attacks have been a response to being locked into an open-air prison; and they're aimed at land stolen by Israel. The "drive-by shootings of innocent Israelis" are figments of Luntz's imagination.