For the first time in History, a team specialised in
psychological operations is attempting to fabricate
a candidate for the US Presidential elections and
win him a home in the White House.
By Thierry Meyssan
“Psychological Operations » (Psy Ops) are « tricks
of war », like the Trojan Horse. Under the influence
of General Edward Lansdale, the United States
equipped their armies and the CIA with these special
Psy Ops units, first of all in the Philippines, in
Vietnam and against Cuba, then as permanent fixtures
Psychological Operations are far more complex than
propaganda, which is aimed only at deforming the
perception of reality. For example, during the war
against Syria in 2011, allied propaganda consisted
of convincing the population that President el-Assad
was going to abdicate, as President Ben Ali of
Tunisia had done earlier. The Syrians therefore had
to prepare themselves for a new régime. But in early
2012, a psychological operation planned on
substituting false programmes on national TV
channels which purported to show the fall of the
Syrian Arab Republic, so that the population would
offer no resistance .
Just as today, there exist mercenary armies like
Blackwater-Academi, DynCorp or CACI, there also
exist private companies specialised in psychological
operations, like the British company SCL (Strategic
Communications Laboratories) and its US subsidiary
Cambridge Analytica. In the strictest secret, they
have helped the CIA to organise the « colour
revolutions » and are now branching out into the
manipulation of the electoral public. Since 2005,
they have been participating in the British Defense
Systems & Equipment International (DSEI) exhibition,
and sell their services to the highest bidder .
Concerning Syria, SCL worked in early 2011 in
Lebanon, where it studied the the possibilities of
manipulating the population community by communuity.
Psychological Operations and the electorate
In modern societies, the political authorities are
chosen by election. That may range from a simple
choice between pre-selected candidates – according
to their personal qualities – to the designation of
personalities who are offering a specific political
project. In any case, the candidates have to rely on
their militants or their employees in order to wage
their campaign. We know that the winner is always
the person who is able to gather the greatest number
of militants. It is therefore necessary not only to
fabricate a candidate, but also a party or a
movement to support them. However, today’s electors
hesitate to subscribe to an organisation, and
employees are expensive. SCL came up with the idea
of using behavioural techniques in order to
fabricate a political party which would sweep its
client to power. Its psychologists define the
profile-type of the sincere and manipulable
militant, then collect the data from the target
population, determine who best corresponds to their
profile, and design the most efficient messages to
convince them to support their client.
For the first time, this stratagem has just been
implemented on a huge scale – in the United States,
with Ted Cruz.
Ted Cruz’s campaign slogan - « TrusTed ».
Financing the operation
Robert Mercer, one of the principle donors to US
public life, has indirectly paid more than 15
million dollars to SCL-Cambridge Analytica for them
to handle Ted Cruz’s campaign .
Inventor of a vocal recognition software product,
Mercer is today the boss of Renaissance, one of the
top investment companies in the world. Between 1989
and 2006, his famous Medaillon fund made an average
of 35 % profit per year, at the same time as
designing a tax-evasion system for his clients .
Robert Mercer has never made any comment about his
political opinions, and the US commentators don’t
really know how to classify this « Republican ».
No-one knows, for example, his position on social
problems such as the right to abortion or gay
marriage. At best, we know that he does not believe
that climate change is caused by human activity,
that he clearly opposes Hillary Clinton and his
friend Donald Trump, and is close to John Bolton.
JPEG - 43.9 kb
Source : Bloomberg
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Source : The Guardian
How to cook bacon on the barrel of your gun.
The collection of personal data
In order to select citizens susceptible of becoming
militants, SCL/Cambridge Analytica has secretly
gathered documentation of millions of electors .
Doctor Aleksandr Kogan bought the data from Amazon,
the US on-line sales giant, then paid approximately
1 extra dollar per client for a questionnaire to be
sent to them via Mechanical Turk (MTurk). By
accepting to identify themselves on Facebook, the
internaut allowed MTurk access to his or her
personal data – MTurk then compiled this data with
Amazon’s information and transmitted them to SCL via
Kogan’s company, Global Science Research (GSR).
Despite the fact that Dr. Kogan assured The Guardian
that he worked only on scientific research, and used
only anonymous data, they are nonetheless today in
the possession of SCL .
Within a few months, SCL had at its disposition a
detailed data base on more than 40 million electors
US - without their knowledge.
In 2008, the International Court of Justice decided
to order the United States to revise the trial of a
Mexican who had been found guilty without having
been allowed consular legal assistance. However, Ted
Cruz, then the Solicitor General of Texas, pleaded
before the Supreme Court that a Federal State was
not obliged to obey a foreign Court as long as the
Treaty signed by Washington had not been transcribed
into domestic law. He won, the United States
denounced the additional protocol at the Vienna
Convention, and the prisoner was executed.
The interpretation of personal data
Cambridge Analytica then proceded with an evaluation
of each profile according the the OCEAN method, as
- « Openness » (appreciation of art, emotion,
adventure, uncommon ideas, curiosity and
- « Conscientiousness » (self-discipline, respect
for obligations, organisation rather than
spontaneity, goal-oriented) ;
- « Extroversion » (energy, positive emotions,
tendency to seek stimulation and the company of
others, “go-getter”) ;
- « Agreeability » (tendency to be empathetic and
cooperative rather than suspicious and antagonistic
to others) ;
- « Neuroticism » (tendency to feel unpleasant
emotions easily, like anger, anxiety or depression,
For each subject, the study managed to establish a
personality graph by using the 240 questions of the
NEO PI-R tests –
Inventory - Revised).
On this basis, SCL identified the individuals who
constitute sincere, manipulable militants, and then
elaborated personalised arguments to convince them.
One might think that personality studies developed
without the subjects’ knowledge would be too
approximate. And yet…
A brilliant lawyer, Ted Cruz defended the Ten
Commandments monument installed at the Texas State
Capitol . He drew up the mémoires of the attorneys
general of 31 states, according to whom the ban on
handguns violates the right to bear arms guaranteed
by the second amendment to the Constitution of the
United States. He also defended the recitation of
the Oath of Allegiance to the flag of the United
States, « One Nation Under God », in public schools.
Ted Cruz the candidate
The candidate who seeks to be swept into the White
House, Ted Cruz, is an excellent lawyer, a brilliant
orator and debater. Specifically, he has pleaded
several times, successfully, before the Supreme
Court of the United States. He is a libertarian
rather than a conservative.
His father, the Evangelist pastor Rafael Cruz, is a
Cuban immigrant who preaches that God gave men of
faith the job of governing « America ». He claims
that at the end of times, which is coming soon, God
will give the wealth of evil men to the just .
Ted’s wife, Heidi Cruz,was the Director for South
America to the National Security Council in the days
of Condoleezza Rice. She then became vice-president
of Goldman Sachs, tasked with the management of the
fortunes of clients from the South-West US .
At the start of his Presidential campaign, Ted Cruz
generated very few favourable opinions, and the
Press commented on his unempathetic character.
However, thanks to the help of SCL/Cambridge
Analytica, he quickly formed a huge support group,
and won the Republican primaries in Iowa.
In 1988, Ted Cruz spoke of his ideals in life : «
Take over the world. World domination, rule
everything, be rich and powerful, that sort of stuff
If he were to win the coveted place in the White
House, it would prove that it is possible to subvert
an electoral campaign by using the techniques of
- French intellectual, founder and chairman of
Voltaire Network and the Axis for Peace
Conference. His columns specializing in
international relations feature in daily
newspapers and weekly magazines in Arabic,
Spanish and Russian. His last two books
published in English :
9/11 the Big Lie and
- Pete Kimberley
Edward Lansdale’s Cold War, Jonathan Nashel,
university of Massachusetts Press, 2005.
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